When I retired I started spending more time in the shop working on boats. I was restoring boats and working on boats from local racing fleets. Before I knew it, my hobby had turned into a business. My blogs were bringing in new customers but I needed a way to get my contact info and website address in front of other boat owners. I decided to create a brand and logo for the business using luggage tags and adhesive labels.
Luggage tags are useful for sailors with lots of gear and tools. If you've ever left a sail bag or tool box behind at a regatta and wished you had it tagged with your contact info, you'll understand. Providing luggage tags for boats leaving the shop doesn't cost much and customers like them. They get to write in their contact info which helps identify their gear and my printed logo and website address are there too on the other side.
Tags printed with my logo and business info on sail bags, trailers and gear travel to a wide range of events and my shop info goes along with them providing free advertising and brand awareness. I don't know of any other kind of advertising that works 24x7, costs nothing once it leaves the shop and can be out there for years, letting customers know who to call. Plus, they look cool too!
Printed adhesive labels are great for boats, trailers, small parts, mailings and even bumpers. I wanted my logo and web address visible in marina parking lots and on trailers in boat yards in an attractive but inconspicuous way. Many clubs have rules about advertising but the 3”x3” labels I use won't violate those and are still big enough to be recognizable and useful. Using the same printed logo on luggage tags and labels helps to promote my brand.
Tips on making your logo... You could hire a professional to create your logo. Carolyn Davidson charged Nike $35 to create the famous Nike swoosh. (She was later given Nike stock as a thank you many years later.)
You can also make your own logo. The important thing is to use a graphics program that produces vector-based graphics files. These are files that can be scaled up without losing resolution. They look good as both small and large images. Adobe Illustrator produces vector files but is spendy. You might try a program like Inkscape first as it's free and produces perfectly good vector-based files.
If you're making your own logo, get a head start with free, vector-based clipart from OpenClipArt.org. The artwork there is free (legal) to use and can be downloaded in SVG (scalable vector graphics) format. That's the format you'll use to create and submit your logo artwork for printing on tags and labels.
I'm not a design expert but I know that simple is good. Complicated images don't scale down well. You want a logo that is easy to read and quickly recognized. Most good logos combine simple artwork with simple text.
Once you have a logo and label, place it in common locations to promote your brand. I have my LeftCoastBoatworks.com logo on all invoices, business cards, letterhead, web site, blogs and on quite a few trailers and sail bags in the area too!
Here's the logo I made.